Website Design: Must-Have SEO Techniques!
A website SEO or search engine optimisation is a method of designing a website in a way that it is search engine friendly. There are many effective methods we can apply to your websites in order to have a good organic listing in search engines. This of course will depend on what your target market is.A Search Engine Optimisation, when done properly will give your businesses a prominent place within different search engines. However, please be aware that no one is able to guarantee your site to rank number one in, say, Google.
Some simple and basic rules that you can follow to optimise your website:
1. Understanding Your Target Market
First, you need to know and understand what your target market is. For example if you are an accountant, your target market would most probably be other small businesses that need someone like yourself to tackle their day-to-day accounts.
2. Keywords Selection on Pages of Your Website
Once you have a clear target market, research keywords for your website with exact or close match to your business services. For example, as an accountant in Kogarah, you would want surrounding small businesses to be able to find your business easily online. You will get better search engine placement if your keyword target is, for example, 'Accountant service Kogarah' instead of 'Accountant Sydney'. In theory, a more detail keyword is better. Bottomline is, as a business owner, you should think of what your prospects will type to search in search engines.
3. Title Tag of Your Website
Every single page in your website needs to have a different and descriptive title page. The title page will show users a mini description about your business in Google search result. So, a web page title will entice the visitor to click and visit your sites. For the purpose of SEO, your website title page must have targeted keywords included.
4. META Tag Description
Although Meta tag description will not help your sites rank better in search engine, this description will provide a better understanding of whether or not your site is relevant and worth visiting when found through Google search engine. The Meta tag will appear just below the title page on search results, so really, title page and Meta tag compliments each other. The length of this description should be limited to about 150 to 200 words.
5. Keyword Tag Lists
The keyword tags within the html have little value to SEO purposes. However, it does not hurt to list your targeted keyword within the tag. Limit your keywords to about 8 or 10.
6. Within the Website Contents
Make use of <title>, <h1>, <h2>, <h3>, bold tags into your content pages. This will ensure that when search engine crawls your site, it leaves with a better understanding of your website.
7. Write! Write! Write
This is the most significant elements in optimizing your website. Your small business website contents need to be updated often. It is simple; Google loves dynamic websites. A website that changes often will have higher importance level (depends on your content's relevancy of course!) within Google search engine. This then helps your site ranks better.
So if your website is not on-site optimised, you can start doing so by checking on your site's architecture. You will be surprised with the result by just simply changing and optimised the title page!
If you do not have the skill or the resources to check on your site, please contact Sydney Web Service to have a FREE report on your sites SEO.